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Highmark FCU Collects Socks for Homeless

Rapid City, SD - Highmark Federal Credit Union is hosting a sock drive until March 14 as part of the national Joy of Sox campaign. During the campaign, businesses and organizations across the country collect new socks to give to local shelters. 

For Highmark, that includes its six locations across western South Dakota and eastern Wyoming, including Rapid City, Custer, Spearfish, Sturgis, Belle Fourche and Gillette, Wyo.

“It’s been a long, cold winter which means lots of wear and tear on feet and socks,” LouAnn Tyler, marketing and training director at Highmark Credit Union, said in the release. “We’re asking for members and the community at large to donate new socks to provide to the homeless during a time of need.”

Socks collected will go to The Cornerstone Rescue Mission, Hope Center and Working Against Violence, Inc. in Rapid City and The Salvation Army in Spearfish, among others. 

John Carlson, president of Highmark, said in a news release from the credit union that this is the business' third year partnering with Joy of Sox. He said Highmark hopes to collect 2,500 socks. 

New sock donations can be dropped at any Highmark location until March 14. Rapid City's is located at 725 Fifth St. For other branch locations and hours, visit highmarkfcu.com/branch-locations-hours


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