Battle Creek, MI - May 26, 2020 - Kellogg Community Credit Union (KCCU) employees participated in #GivingTuesdayNow by hosting a virtual Food Drive to support to their local food bank, South Michigan Food Bank. GivingTuesday, the nonprofit behind the annual day of giving, which is typically the Tuesday after Thanksgiving, launched #GivingTuesdayNow, which took place on May 5th, 2020 as a day of unity in response to the unprecedented need caused by COVID-19.
Since the Michigan stay-at-home order was in effect, KCCU decided a virtual food drive was their best option to keep everyone safe and healthy while also meeting their goal of helping members in the communities they serve who may be food insecure. So KCCU team members made purchases, totaling $1556.57, from an online store which shipped the food items directly to the South Michigan Food Bank when the drive was over.
KCCU wanted to keep the generosity rolling, so they matched the dollar amount their employees spent on the virtual drive and donated $1557. But the giving didn’t stop there. The Michigan Credit Union Foundation (MCUF) notified area credit unions of their Community Crisis Support Grant where they would match credit union funding for activities related to the COVID-19 crisis that help to improve the financial health of people, families, businesses, and communities in Michigan. KCCU applied, and was awarded a grant for $1557, bringing their total contribution to the South Michigan Food Bank to $4670.57. This will have a tremendous impact as each dollar donated to the food bank will provide six meals to someone in need.
“I am so proud of our staff and their generosity during this virtual food drive. It warms my heart to know that our team is not only coming into work every day to assist our members during these difficult times, but that they also want to help others in our community,” stated Tracy Miller, KCCU’s CEO. “Then with the MCUF grant added on - we know this donation will make a big difference to those struggling with food insecurities during this challenging time.”
“Over Covid-19, food insecurity has dramatically increased. Throughout Covid-19, South Michigan Food Bank has dispersed 1,136 tons of fresh and non-perishable food items across eight-counties! This is a 40% increase from the same time period in 2019,” stated Summer Sunnock, Advancement Director at the South Michigan Food Bank. “We are very thankful for our partners, making it possible to distribute this volume of food. Thank you to Kellogg Community Credit Union and its employees for donating an overall contribution equal to $4670.57!”
Photo caption: KCCU’s CEO, Tracy Miller, holding the check for $4670.57 for the credit union’s total contribution to the South Michigan Food Bank.
Kellogg Community Credit Union, headquartered in Battle Creek, Michigan is a full-service financial institution serving people who live, work, worship, or attend school in West Michigan. With over $691 million in assets, KCCU proudly serves over 44,000 members in Battle Creek, Marshall, Kalamazoo, Portage, Grand Rapids, and Three Rivers. A community leader since 1941, KCCU consistently outperforms other financial institutions with a service satisfaction rating of 96% and a long history of growth. For more information, please visit www.kelloggccu.org.
#GivingTuesdayNow is a global generosity movement unleashing the power of people and organizations to transform their communities around the world. All in response to the unprecedented need caused by COVID-19. Visit https://now.givingtuesday.org/ for more information.
Michigan Credit Union Foundation (MCUF) - Cooperatively helping credit unions serve Michigan communities through financial education, community reinvestment and professional development support. The MCUF is a nonprofit foundation (501c3) and donations are tax deductible when applicable by law. Visit www.mcul.org/about-our-foundation for more information.